What if...

What if boring chores such as throwing away your garbage in the dustbin could be made fun? What if people would be more inclined to act responsible if they had fun while doing it?

About four years ago Volkswagen introduced a project called "The Fun Theory". This project incited everybody to change their behaviour by thinking of ways to make daily chores more fun. Moreover, Volkswagen believes that people will act more responsibly towards nature if they’re having fun while doing it. With The Fun Theory they tried to inspire people to think of more responsible ways to go through our everyday routines.

Volkswagen created a competition where people could enter their innovation that would improve people’s behaviour. Many of them were environmentally friendly, such as the bicycle bus. This device allows you to go from one place to another without creating any pollution like you would if you went by bus or by car. And not to forget, riding this bicycle bus is also a work-out, so it’s not only good for the planet but it is good for your health too.

Some of the ideas that the company itself came up with were "The bottle bank arcade" and "The world's deepest bin". Both objects are designed to encourage people to throw away their bottles or garbage in the right places.

Would cities be cleaner if people were more motivated to walk the few extra meters to throw away their garbage in the dustbin instead of dropping their papers and scraps on the ground? I think that these two inventions would definitely encourage people to do so. Why? Because it’s more fun! 

If you want to check out the other entries and the winning invention of The Fun Theory, just click the link below!

http://www.thefuntheory.com/

Kaat and Elise