Do the Carrotmob
Consuming and being green, two things that don’t seem to match. Well, let me introduce to you the Carrotmob, a concept that unites those two contradictory terms and encourages green consumption.
The first
Carrotmob campaign happened five years ago in San Francisco. It’s a concept
invented in 2008 by Brent Schulkin, a San Franciscan ecological activist.
According to Schulkin, corporations will do anything for money. That’s why he
proposed to organize consumer purchasing in a Carrotmob campaign: if people combine
all their money spent on shopping, they dispose of a huge amount of money that they
can negotiate with. The basic idea of a Carrotmob is to mobilize as many buyers
as possible in a certain shop and in
return the shop takes eco-friendly measures. This animation video shows the
principle of the Carrotmob in a playful way: http://vimeo.com/2913530.
The idea of
Schulkin turned out to be a success: there were already more than 250 campaigns
in over 20 countries around the world. One of those campaigns took place this
Thursday in Brussels at the restaurant Yeti: they organized an after work
party. With a hundred partcipants, it was a great success! That wasn’t the only
Belgian Carrotmob: on 6 October 2012, there was one in Ghent at the supermarket
Spar (Zwijnaardsesteenweg 752).
Did you
miss both Carrotmobs? Don’t hesitate to organize one yourself! The Carrotmob website
explains to you how to start a campaign in a clear way: https://carrotmob.org/organize. As
Schulkin would say, there’s power in our money, let’s use it to change
businesses for the better!
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